Carrie Wallace is the Founder and CEO of FamGuru, a technology platform designed to bring structure, insight, and measurable value to the world of Familiarization travel. With more than 20 years of experience as a Travel Advisor and boutique agency owner, Carrie understands firsthand both the power and the inefficiencies of Fam trips.
Throughout her advising career, she saw the same challenge repeated again and again. Advisors returned home inspired but struggled to organize and leverage what they learned. At the same time, travel suppliers invested significant time and resources into hosting Fams without clear visibility into long term sales impact.
Carrie founded FamGuru to close that gap. The platform helps suppliers streamline planning and capture meaningful insights, while empowering advisors to record, retain, and confidently share their learnings so they can sell more effectively.
Having traveled on Fams across five continents and now working closely with suppliers, tourism boards, and advisors worldwide, Carrie brings a practical, insider perspective on what makes a Fam truly successful and how to extract the greatest value from every trip.
In addition to FamGuru, Carrie founded a luxury travel agency and a nationally recognized agency focused on honeymoons and special occasions. Her favorite destinations include France, South Africa, Southeast Asia, and her family’s log cabin in Wisconsin.
