FAM Incentives and Qualifications

Learn the key foundational aspects of being a respected and professional travel advisor.

FREE COURSE

About FAM Incentives and Qualifications

Agency OwnersExperienced AgentsNew AgentsReady to be Agency Owners

Key Learning Objective: Understand the foundational aspects of being a professional travel advisor, including industry credentials, perks, supplier relationships, business development management, FAM trip etiquette, and business ethics. After this course, you will be able to:

Recognize the importance of industry credentials and the difference between agency/host IDs and travel professional IDs.
Identify and utilize the most common industry perks for travel agents while maintaining professionalism.
Build and maintain strong supplier relationships, understanding the differences between tour operators and destination management companies.
Effectively communicate and collaborate with Business Development Managers (BDMs), ensuring proper etiquette and understanding agency/BDM responsibilities.
Conduct yourself professionally before, during, and after FAM trips, while adhering to event etiquette standards for training and tours.
Adhere to ethical guidelines in your travel business, focusing on honesty, inclusivity, compliance, and maintaining high professional standards.

This course is perfect for...

Newly Established Travel Advisors: Advisors who are in the early stages of building their business and want to understand how to build strong relationships with suppliers and BDMs

Agency Owners and Managers: Professionals looking to train their team on business ethics, supplier relationships, and navigating industry credentials to elevate overall agency performance.

Independent Contractors and Hosted Agents: Advisors operating under host agencies who want to better understand the importance of credentials and how to make the most of professional relationships.

Agents Seeking Certification for FAM Trips: Those who need to complete a course or obtain a certificate to qualify for FAM trips or similar travel industry offers.

A look inside

Lesson 1: Industry Credentials

Section 1: The Importance of Credentials
Section 2: Types of Credentials
Section 3: The Role of Host Agencies
Section 4: Obtaining and Maintaining Your Own Credentials

Lesson 2: Industry Perks for Travel Advisors

Section 1: 4 Most Common Industry Perks for Travel Advisors
Section 2: Expectations of Professionalism

Lesson 3: Supplier Relationships

Section 1: Types of Suppliers
Section 2: Tour Operators vs. Destination Management Companies
Section 3: Connecting with Suppliers

Lesson 4: Business Development Manager (BDM) Expectations and Etiquette

Section 1: Understanding Your BDM
Section 2: Communicating With Your BDM
Section 3: Agency Reputation & Relationships

Lesson 5: FAM and Event Etiquette

Section 1: FAM Trips Overview
Section 2: Before the FAM Trip
Section 3: During the FAM Trip
Section 4: After the FAM Trip
Section 5: Event Etiquette for Training and Tours

Lesson 6: Business Ethics

Section 1: Professional Ethics

Resources in this course

Comparison of ARC, IATA and CLIA

Informative guide to help select the best fit

Top 5 Reasons to Travel for Professional Development

Handout on why you should make destination research a priority

Managing Suppliers Spreadsheet

An excel to keep track of your favorite and pending suppliers

Royal Caribbean Tips for FAM Trips

Navigate FAMs like a pro with RCCL insights

Guide for Copyright Rules

Best practices for supplier assets

Brainstorm Questions to Ask on FAM Trip

Questions to prepare before arriving to maximize your experience

First Class Conduct on FAM Trips

Your go-to reference for how to show up professionally on FAMs, site visits, and industry events.

Maximizing your FAM Trip Content

How to use a FAM trip as a marketing tool

FAM Trips Guide

Quick, go-to guide for every FAM trip

Sales Night on Zoom

A step-by-step guide to hosting a successful sales night after your FAM trip

Graphic for ETHICS

Handout for ETHICS

Glossary of ASTA Ethics

Your plan to operate in the travel industry ethically

Meet your instructor

Beth is the CEO of Blue Crab Travel and a contributing writer for Wanderlust Campus. As a travel agency owner and writer, she seamlessly blends her love for travel, education and coaching. Drawing from her extensive first-hand experience and ongoing research, Beth continuously refines the best practices for today’s travel professionals. Heather is a seasoned professional with background in education. Heather resides in Ohio with her husband. They have 4 children, two dogs, a cat, a lot of chickens, and honeybees. A dedicated educator for sixteen years, she honed her organizational skills in the classroom, earning a Master’s degree in Curriculum and Instruction. This strong foundation led her to successfully pursue her passion for travel planning, and she transitioned to the industry full-time after three years as a travel professional. With a keen eye for detail and a commitment to the business side of travel, Heather transformed her entrepreneurial spirit into owning her travel agency two years ago. Her commitment to efficiency extends beyond the workplace, as she manages her family’s busy schedules with electronic calendars also. Heather’s industry knowledge was enhanced through her completion of both the COV and CEO programs at Wanderlust Campus.

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